Mission Statement for PPG1007, Section I

… a resource page for Toronto PPG1007

Our mission is to maximize student learning by working together to produce an impressive body of strategic advice on real implementation problems


This mission statement was developed following discussion of the material below, including the following suggestions made before the second class:

  1. To improve and leverage policy expertise and organizational/managerial knowledge in order to put meaningful and impactful policy into action to serve the public good
  2. To develop a better understanding of effective strategy implementation and evaluation of public objectives through the learning of the Value-Capacity-Support Model and the Public Value Scorecard
  3. To sustain public objectives through the development of inclusive and innovative policy implementation strategies
  4. To support the federal government’s goal of eliminating boil water advisories on First Nations reserves by developing thoughtful policy options and recommendations
  5. To develop the analytical and theoretical tools to effectively evaluate public policy objectives, through open and inclusive class discussions, projects, workshops and assignments
  6. To meaningfully contribute to the policy discourse surrounding the issue of safe drinking water for First Nations peoples in Ontario
  7. To collectively better the public good through conceptual and applied learning and skill development in the areas of strategic implementation, effective communication and collaborative problem-solving
  8. To address complex public policy challenges, such as ensuring the access to clean drinking water for First Nations people on reserves, through research, analyses and deliberation in order to ensure a successful implementation strategy
  9. To develop the skills necessary to address complex policy challenges through collaborative team work, strategic implementation and the managing of stakeholder relations
  10. To promote understanding of strategic implementation frameworks through student engagement, collaboration and critical thinking
  11. To develop a comprehensive understanding of policy implementation strategies through a series of practical exercises and hands-on experience
  12. To engage in policy implementation strategies through developing interdisciplinary analysis, briefing notes, and Ministers Briefing Implementation Plans
  13. To develop knowledge on effective implementation strategy by exploring critical success factors, dynamics of strategic intervention, and value creation
  14. To clearly identify the common challenges facing implementation of Canada’s mandate of reconciliation with its Indigenous peoples and ways that these barriers may be removed
What a mission statement should contain

Sasha Kovaliov (reference below) advises small enterprises that “each business needs a mission statement to clearly present what they do and how they are different.” He says a mission statement should respond to three simple questions:

  1. Who: Who are your core target customers?
  2. What: What are you giving the customers?
  3. How: How are you different from the competitors?

He commends the example of Harley-Davidson, Inc.:

“We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.”

Nagy and Fawcett (reference below) advise community groups and describe the role a mission statement as an element in VMOSA – Vision, Mission, Objectives, Strategies, and Action Plans. Nagy and Fawcett write:

Mission (the what and why)

“Developing mission statements are the next step in the action planning process. An organization’s mission statement describes what the group is going to do, and why it’s going to do that. Mission statements are similar to vision statements, but they’re more concrete, and they are definitely more “action-oriented” than vision statements. The mission might refer to a problem, such as an inadequate housing, or a goal, such as providing access to health care for everyone. And, while they don’t go into a lot of detail, they start to hint – very broadly – at how your organization might go about fixing the problems it has noted. Some general guiding principles about mission statements are that they are:

  • Concise. Although not as short a phrase as a vision statement, a mission statement should still get its point across in one sentence.
  • Outcome-oriented. Mission statements explain the overarching outcomes your organization is working to achieve.
  • Inclusive. While mission statements do make statements about your group’s overarching goals, it’s very important that they do so very broadly. Good mission statements are not limiting in the strategies or sectors of the community that may become involved in the project.

“The following mission statements are examples that meet the above criteria.

  • “To promote child health and development through a comprehensive family and community initiative.”
  • “To create a thriving African American community through development of jobs, education, housing, and cultural pride.
  • “To develop a safe and healthy neighborhood through collaborative planning, community action, and policy advocacy.”

Sasha Kovaliov (2013), What is a Mission Statement And Why You Need it For Your Proposals? at https://blog.quoteroller.com/2013/02/13/mission-statement-of-business-proposals/, accessed 15 January 2018.

Jenette Nagy and Stephen B Fawcett, An Overview of Strategic Planning or “VMOSA” (Vision, Mission, Objectives, Strategies, and Action Plans), Community Tool Box, at http://ctb.ku.edu/en/table-of-contents/structure/strategic-planning/vmosa/main, accessed 21 March 2016.

Page created by: Ian Clark, last modified 22 January 2018.

Image: Sasha Kovaliov (2013), What is a Mission Statement And Why You Need it For Your Proposals? at https://blog.quoteroller.com/2013/02/13/mission-statement-of-business-proposals/, accessed 15 January 2018.