Harvard DPI801 The Arts of Communication

DPA801Course description

Today’s leaders must have an ability not only to analyze thoughtfully but also to communicate clearly and persuasively. This course will seek to strengthen the capacity of each student to speak well in public settings while confronting a range of difficult leadership scenarios. Approximately one-half of the course will be devoted to classes that introduce students to strategies of communication and to models of public presentations. The other half will consist of smaller workshops in which students will hone their skills in speaking. The course is designed for potential leaders in politics and public policy as well as other professions.


Marie Danziger, Fall 2015


http://www.hks.harvard.edu/degrees/teaching-courses/course-listing/dpi-801-a and http://www.hks.harvard.edu/syllabus/DPI-801A.pdf, accessed 27 December 2015.

Link to syllabus uploaded to the Atlas


Additional material from the syllabus

This course is designed for people who want to lead and communicate well in an increasingly complex world. Its principal goal is to strengthen the capacity of each student to communicate more effectively and authentically through the spoken and written word.

The course will emphasize public oratory: how to find one’s voice; employ standard elements of persuasion; speak with eloquence, passion, and confidence; express cultural identities and values; and articulate empathy and understanding for different perspectives.

Along the way, we will address the following aspects of public communication: simplifying complex ideas, impromptu speaking, dealing with hostile audiences, persuasive storytelling, debate, handling Q&A, using humor and emotion, crisis communication, dealing with the media, ceremonial speaking, and navigating group presentations.

Students are expected to read selected articles and view selected videos in preparation for each lesson/discussion, and to engage in a variety of speaking exercises—impromptu speaking, group simulations, and formal speech presentations—for which they will receive oral and written feedback from their peers and professor. All speaking exercises will be videotaped and made available on the course web site. All assignments will require that students develop important public messages that are substantive and also express passion and commitment.


Nancy Duarte, Resonate: Present Visual Stories that Transform Audiences (Wiley, 2010.) (Also on Amazon for $16.92)

Jay Allison and Dan Gediman, eds, This I Believe: The Personal Philosophies of Remarkable Men and Women, (Holt Paperbacks, 2007.)


Roger Ailes, You Are The Message: Getting What you Want by Being Who You Are, (Currency Dover, 1999.)

Lewis Copeland, The World’s Great Speeches, 4th Edition (Dover, 2000)

V.A. Howard and J. H. Baron, Thinking on Paper (Quill, 1986.)

Finally, the following websites contain links to a broad range of famous speeches – texts, audio, and sometimes video renditions – that students should find interesting and informative: www.americanrhetoric.com, http://www.youtube.com and http://www.ted.com.

Week-by-week listing of topics and assigned readings

Week 1a: Introduction – Five Secrets of Powerful Communicators

Nancy Duarte, Resonate, Introduction, Chapter 1, pp. xviii-22 and “Balance Emotion” pp. 180-181.

Marie Danziger, “10 Ways to Generate New Ideas” at http://shorensteincenter.org/wp-content/uploads/2012/07/Ten-Ways-To-Generate-New-Ideas1.pdf, accessed 27 December 2015.

Marie Danziger, “Finding Your Voice”

Susan Faludi, “Speak for Yourself,” New York Times, January 26, 1992. Available at http://www.columbia.edu/itc/seas/freeman/e3011/edit/readings/speak_for_yourself.pdf, accessed 27 December 2015.

Arthur C. Brooks, “We Need Optimists,” New York Times, July 26, 2015. Available at http://www.nytimes.com/2015/07/26/opinion/sunday/arthur-c-brooks-we-need-optimists.html?_r=0, accessed 27 December 2015.

Jay Allison, ed. This I Believe, pp. 1-57 and 260-273.

Aristotle’s Rhetoric, Book 1, Chapters 2 and 3, as excerpted in americanrhetoric.com, at http://www.americanrhetoric.com/aristotleonrhetoric.htm, accessed 27 December 2015.

Amy Cuddy, “Your body language shapes who you are,” at http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are, TED Talk, June 2012


Roger Ailes, You Are the Message, pp. 1-40.

George Orwell, “Politics and the English Language.”

JFK, 1st Inaugural, from World’s Greatest Speeches, pp. 739-742. Available in video and text at http://www.jfklibrary.org/Asset-Viewer/BqXIEM9F4024ntFl7SVAjA.aspx, accessed 27 December 2015.

MLK, “I Have a Dream,” from World’s Greatest Speeches, pp. 751-754. Available in audio and text at http://www.americanrhetoric.com/speeches/mlkihaveadream.htm, accessed 27 December 2015.

Nelson Mandela, “On his Release from Prison,” World’s Greatest Speeches, pp. 882-884. Available in video at https://www.youtube.com/watch?v=pTgQZJTJ0To, accessed 7 December 2015.

Ronald Reagan, 1st Inaugural, World’s Greatest Speeches, pp. 853-858. Available at http://www.reaganfoundation.org/tgcdetail.aspx?session_args=D1A7A804-665F-4968-9E82-EA57015074C4&p=TG0923RRS&h1=0&h2=0&sw=&lm=reagan&args_a=cms&args_b=1&argsb=N&tx=1750, accessed 27 December 2015.

Week 2: Making Meaning with Mental Models

Nancy Duarte, Resonate, Chapters 5 & 6, pp. 98-145.

Wayne Parsons, “Models, Maps and Metaphor,” from Public Policy: An Introduction to the Theory and Practice of Policy Analysis, pp. 57-64.

Jay Allison, ed. This I Believe, pp. 58-111.

Marie Danziger, “Create Contrast.”

Marie Danziger, “Mental Models for Public Speaking.” Available at http://shorensteincenter.org/wp-content/uploads/2012/07/MENTAL-MODELS-FOR-PUBLIC-SPEAKING_new2013.pdf, accessed 27 December 2015.

Marie Danziger, “Markers for Public Speaking.”

Gerald Zaltman, “How Listeners Think,” in How Customers Think.

Marie Danziger, “Guidelines for More Effective Public Speaking,” pp. 1-15.

Jason Salzman, “Develop a Simple Message,” in Making the News: A Guide for Nonprofits

and Activists, 1998, pp. 9-10.

James Humes, “Power Gesture” in Speak like Churchill, Stand like Lincoln, pps. 127-141.

Simon Sinek: “How great leaders inspire action.” (especially the first 8 minutes). Available at http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action, accessed 27 December 2015.

Jill Bolte Taylor’s “Stroke of Insight,” TED Speech, March 2008. Available at http://www.ted.com/talks/jill_bolte_taylor_s_powerful_stroke_of_insight, accessed 27 December 2015.

Atul Gawande, “How do we heal medicine?” Available at http://www.ted.com/talks/atul_gawande_how_do_we_heal_medicine, accessed 27 December 2015.

Marshall Goldsmith, “Try Feedforward Instead of Feedback,” from Leader to Leader, No. 25, Summer 2002.

Marie Danziger, “Feedback Questions to Consider.”

Starting this week read regularly the op-ed pages of:

The New York Times (http://www.nytimes.com)

The Washington Post (http://www.washingtonpost.com)

The Wall Street Journal, (http://online.wsj.com/public/us)

or The Boston Globe (http://www.boston.com/news/globe)

Week 3: Rhetoric, Persuasion and Public Deliberation

Nancy Duarte, Resonate, Chapter 7, pp. 147-167.

Deborah Tannen, “The Power of Talk: Who Gets Heard and Why,” Harvard Business Review, Sept-Oct., 1995. At https://hbr.org/1995/09/the-power-of-talk-who-gets-heard-and-why, accessed 27 December 2015.

The Richard Lewis Model of Cultural Styles, from CrossCulture.com at http://www.crossculture.com/about-us/the-model/, accessed 27 December 2015.

Jay Conger, “The Necessary Art of Persuasion,” from The Harvard Business Review, May-June, 1998. At https://hbr.org/1998/05/the-necessary-art-of-persuasion, accessed 27 December 2015.

Cordelia Fine, “Biased but Brilliant,” New York Times, July 30, 2011. At http://www.nytimes.com/2011/07/31/opinion/sunday/biased-but-brilliant-science-embraces-pigheadedness.html, accessed 27 December 2015.

Maggie Koerth-Baker, “The Mind of a Flip-Flopper,” New York Times, August 15, 2012. At http://www.nytimes.com/2012/08/19/magazine/the-mind-of-a-flip-flopper.html, accessed 27 December 2015.

Jay Allison, Jay, ed. This I Believe, pp. 112-152.

Obama’s Eulogy for Rev. Clementa Pinckney, 26 June 2015, at https://www.youtube.com/watch?v=RK7tYOVd0Hs, accessed 27 December 2015.

Jonathan Haidt, “The Moral Roots of Liberals and Conservatives.” Filmed March 2008, at https://www.ted.com/talks/jonathan_haidt_on_the_moral_mind?language=en, 27 December 2015.

“Cialdini’s Principles of Persuasion.” Robert Cialdini and Steve Martin, Secrets from the Science of Persuasion, published on YouTube 26 November 2012, at https://www.youtube.com/watch?v=cFdCzN7RYbw, accessed 27 December 2015.

Recommended Readings

Roger Ailes, You Are the Message, pp. 41-90; pp. 145-173.

Mario Cuomo, “1984 Convention Speech.” At https://www.youtube.com/watch?v=kOdIqKsv624, accessed 27 December 2015.

Madeleine Kunin, Living a Political Life: One of America’s First Woman Governors Tells Her Story, pp. 61-70.

Week 4: Facing a Skeptical or Hostile Audience

Nancy Duarte, Resonate, Chapter 3, pp. 55-73 and Chapter 8, pp. 169-185.

Transcript of Bill Clinton, Speech to American Legion Convention, Chicago, Il., August 25, 1992. At http://www.c-span.org/video/?31550-1/clinton-campaign-appearance, accessed 27 December 2015.

Marie Danziger, “Advocating a Controversial Position.” Available at http://shorensteincenter.org/wp-content/uploads/2012/07/ADVOCATING-A-CONTROVERSIAL-POSITION_new2013.pdf, accessed 27 December 2015.

Handling the Hostile Crowd, Toastmasters Magazine. Article by Judi Bailey available at page 16 at http://www.d25toastmasters.org/magazine/September2007.pdf, accessed 27 December 2015.

Defusing a Hostile Audience, Toastmasters Magazine. Article by Sandra DeLazier at http://westsidetoastmasters.com/article_reference/defusing_a_hostile_audience_2002-09.html, accessed 27 December 2015.

Professor Conor Neill, IESE Business School, “Dealing with a Hostile Audience.” 2-minute video published on YouTube on 11 March 2012 available at https://www.youtube.com/watch?v=8oWX1Q1dbiE, accessed 27 December 2015.

Michael Porter on Reframing to Advocate Change, Recorded 21 September 2009 and available on YouTube at https://www.youtube.com/watch?v=10xKxF3FEA4, accessed 27 December 2015.

Marine argues against Don’t Ask Don’t Tell. At https://www.youtube.com/watch?v=T_8SdodoIRg, accessed 27 December 2015.

Zach Wahls Speaks about Family, at https://www.youtube.com/watch?v=FSQQK2Vuf9Q, accessed 27 December 2015.

JKF on Religion and Politics, at https://www.youtube.com/watch?v=zo5OwuryDfo, accessed 27 December 2015.

Video of Obama’s Speech in Israel, March 21, 2013, at https://www.youtube.com/watch?v=9dUnQNF-tAE, accessed 27 December 2015.

Mitt Romney faces hostile audience at NAACP Convention, July 11, 2012, at http://www.c-span.org/video/?307005-1/mitt-romney-naacp-annual-convention, accessed 27 December 2015.

Town Hall Meeting with U.S. Congressman Brian Baird, August 18, 2009, at https://www.youtube.com/watch?v=_rRE5UK6NQU, accessed 27 December 2015.

Bill Clinton, Speech to American Legion Convention, Chicago, IL, August 25, 1992, at http://www.c-span.org/video/?31550-1/clinton-campaign-appearance, accessed 27 December 2015.

Obama Speaking to AIPAC on March 4, 2012, at https://www.youtube.com/watch?v=dYyTAkuIpx8, accessed 27 December 2015.

Week 5: Generating Emotional Impact: Storytelling I

Nancy Duarte, Resonate, Chapter 2, pp. 25-73.

Marie Danziger, “Some Rhetorical Uses of Story,” available at http://shorensteincenter.org/wp-content/uploads/2012/07/SOME-RHETORICAL-USES-OF-STORY.pdf, accessed 27 December 2015. “Why Stories?” “Persuasive Storytelling,” “Some Suggestions about Storytelling,” available at http://shorensteincenter.org/wp-content/uploads/2012/07/SOME-SUGGESTIONS-ABOUT-STORYTELLING_new20132.pdf, accessed 27 December 2015.

Peter Guber, “The Four Truths of Storytelling,” Harvard Business Review, Dec. 2007. At https://hbr.org/2007/12/the-four-truths-of-the-storyteller/es, accessed 27 December 2015.

Howard Gardner, “The Leaders’ Stories,” in Leading Minds: An Anatomy of Leadership, pp. 41-54.

Mario Cuomo, “E Pur Si Muove,” Chubb Fellowship Lecture, from More Than Words: The Speeches of Mario Cuomo, pp. 52-65. Excerpts at http://www.nytimes.com/1985/02/16/nyregion/excerpts-from-governor-s-speech-on-politics-and-principles.html?pagewanted=all, accessed 27 December 2015.

Jay Allison, ed. This I Believe, pp. 153-200.

Hans Rosling, “The Seemingly Impossible Is Possible.” TED Talk in March 2007 at http://www.gapminder.org/videos/hans-rosling-ted-talk-2007-seemingly-impossible-is-possible/, accessed 27 December 2015.

Chimamanda Adichie: “The Danger of a Single Story,” TED Speech, July 2009, at https://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story?language=en, accessed 27 December 2015.

Steve Jobs, “Stanford Commencement Speech 2005.” at https://www.youtube.com/watch?v=D1R-jKKp3NA, accessed 27 December 2015.

Isabel Allende on Storytelling. At https://www.ted.com/speakers/isabel_allende, accessed 27 December 2015.


Abraham Lincoln, Coopers Union Speech (Feb. 27, 1860). http://www.showcase.netins.net/web/creative/lincoln/speeches/cooper.htm

Patrick Henry, “Give Me Liberty, or Give Me Death!” World’s Greatest Speeches, pp. 232-234. Available at http://www.history.org/almanack/life/politics/giveme.cfm, accessed 27 December 2015.

Robert Oppenheimer, “Prospects in the Arts and Sciences,” World’s Greatest Speeches, pp. 642-645. Available at http://www.findingpatterns.info/scrapbook/prospects-in-the-arts-and-sciences-j-r-oppenheimer.html, accessed 27 December 2015.

Barbara Jordan, Opening Statement to the House Judiciary Committee, Proceedings in the Impeachment of Richard Nixon, World’s Greatest Speeches, pp. 830-833. Available at https://www.youtube.com/watch?v=CDcYiyF5eLc, accessed 27 December 2015.

Week 6: Generating Emotional Impact – Storytelling II

Lilyan Wilder, “The Key: Being Real,” Chapter 2 from Talk Your Way to Success.

Benjamin DeMott, “Junk Politics: A Voter’s Guide to the Post-Literate Election,” Harper’s Magazine, Nov. 2003.

Roger Rosenblatt, “Give Me A Corny Speech. Then I’ll Listen,” Time, Aug. 14, 2000, pp. 92.

Arthur Miller, “American Playhouse: On Politics and the Art of Acting,” Harper’s Magazine, June, 2001.

Jay Allison, ed., This I Believe, pp. 201-243.

“Craig Ferguson Speaks from the Heart” at https://www.youtube.com/watch?v=7ZVWIELHQQY, accessed 27 December 2015.


Roger Ailes, You Are The Message, pp. 91-103, 104-144.

Jonathan Edwards, “Sinners in the Hands of an Angry God,” World’s Greatest Speeches, pp. 227-228.

HIV Women, ’92 Conventions, World’s Greatest Speeches, pp. 893-898.

John Gardner, Cornell Commencement ’68, World’s Greatest Speeches, pp. 765-770.

George Wald, “A Generation in Search of a Future,” World’s Greatest Speeches, pp. 770-776.

John Lindsay, 2nd Inaugural, ’69, World’s Greatest Speeches, pp. 779-781.

Week 7: Empathy – Your Personal Credibility and Trustworthiness

Marie Danziger, “Building Trust.” Accessible at http://shorensteincenter.org/wp-content/uploads/2012/07/BUILDING-TRUST_new2013docx.pdf, accessed 27 December 2015.

Marie Danziger, “Delivering Bad News,” “Facing a Highly Polarized Audience,” “Responding to Allegations of Failure or Misconduct,” available at http://shorensteincenter.org/wp-content/uploads/2012/07/RESPONDING-TO-ALLEGATIONS-OF-FAILURE-OR-MISCONDUCTnew_20131.pdf, accessed 27 December 2015.

Gerry Spence, How to Argue and Win Every Time, pp. 135-147.

Zimbardo and Leippe, “The Psychology of Attitude Change and Social Influence,” pp. 12-21.

Jay Allison, ed. This I Believe, pp. 244-259.

Brooks, David, “All Politics is Thymotic,” New York Times, March 19, 2006, at http://query.nytimes.com/gst/fullpage.html?res=9A01EFD81E31F93AA25750C0A9609C8B63, accessed 27 December 2015.

Brené Brown: “The power of vulnerability” at https://www.ted.com/talks/brene_brown_on_vulnerability?language=en, accessed 27 December 2015.

Act of Uniformity, speech from the movie “Elizabeth.” at http://www.americanrhetoric.com/MovieSpeeches/moviespeechelizabeth.html, accessed 25 December 2015.

Gandhi Advocates Policy of Nonviolence, speech from the movie, “Gandhi.” Available at  http://www.americanrhetoric.com/MovieSpeeches/moviespeechgandhi1.html, accesses 27 December 2015.

Gandhi Addresses Indian National Congress, speech from the movie, “Gandhi.” Accessible at http://www.americanrhetoric.com/MovieSpeeches/moviespeechgandhi2.html, accessed 27 December 2015.

Gandhi To British Authorities: “It Is Time You Left” from the movie, “Gandhi.” Available at http://www.americanrhetoric.com/MovieSpeeches/moviespeechgandhi3.html, accessed 27 December 2015.

Mr. & Mrs. Gandhi Address the People of India, from the movie, “Gandhi.” Accessible at  http://www.americanrhetoric.com/MovieSpeeches/moviespeechgandhi4.html, accessed 27 December 2015.


Roger Ailes, You Are the Message, pp. 103-121.

Lincoln’s Gettysburg Address, at http://www.abrahamlincolnonline.org/lincoln/speeches/gettysburg.htm, accessed 27 December 2015.

Franklin D. Roosevelt, Acceptance Address, Philadelphia, 1936, at http://www.presidency.ucsb.edu/ws/index.php?pid=15314&st=philadelphia&st1, accessed 27 December 2015.

Ronald Reagan, Remarks to Students, Moscow State University, 1988 (partial), at https://www.youtube.com/watch?v=1lutYGxMWeA, accessed 27 December 2015.

Week 8: Expressing Identity: Acknowledging the Color of Your Lens

Ethan Watters, “We Aren’t the World,” PS Magazine, April 11, 2013, at http://www.psmag.com/books-and-culture/joe-henrich-weird-ultimatum-game-shaking-up-psychology-economics-53135, accessed 27 December 2015.

George Lakoff, “Framing the Dems,” The American Prospect, Sept., 2003, at http://prospect.org/article/framing-dems, accessed 27 December 2015.

Thomas Edsall, “Anger Can Be Power,” NYTimes.com, Oct. 8, 2013, at http://opinionator.blogs.nytimes.com/2013/10/08/anger-can-be-power/, accessed 27 December 2015.

Walter Truett Anderson, “Four Different Ways to be Absolutely Right”, The Truth about The Truth, pp. 110-116.

Drake Bennett, “Changing History: Four New Ways to Write the Story of the World,” Boston Globe, Feb. 7, 2010, at https://www.highbeam.com/doc/1P2-21226785.html, accessed 27 December 2015.

Joe Keohane, “How Facts Backfire,” Boston Globe, July 11, 2010, at http://www.boston.com/bostonglobe/ideas/articles/2010/07/11/how_facts_backfire/, accessed 27 December 2015.

Obama speaks on Trayvon Martin, July 2013. Available at  https://www.youtube.com/watch?v=MHBdZWbncXI, accessed 27 December 2015.

Obama on Race, at https://www.youtube.com/watch?v=CsrGQzKmMCs, accessed 27 December 2015.

Malala Yousafzai’s speech before United Nations on her 16th birthday, July 12, 2013, at https://www.youtube.com/watch?v=3rNhZu3ttIU, accessed 27 December 2015.

Obama at Notre Dame, with special attention to 11:25-21:00, at https://www.youtube.com/watch?v=RwJPOfIQKwA, accessed 27 December 2015.

Malcolm X Address to the People of Harlem, at https://www.youtube.com/watch?v=wIAudEEEUlA, accessed 27 December 2015.

Week 9: Framing the Argument: Debates, Dialogues, & Panels

Marie Danziger, “Bridging” Phrases for Q & A”

Marie Danziger, “Markers for Public Speaking,” available at http://shorensteincenter.org/wp-content/uploads/2012/07/Markers-for-Public-Speaking_new2013.pdf, accessed 27 December 2015.

Marie Danziger, “Some Suggestions About Debates.”

Marie Danziger, “Do’s and Don’t’s for Panel Discussions.”

Marie Danziger, “Handling Questions and Answers.”

Eric Horowitz, “Want to Win a Political Debate?” from Pacific Standard, August 23, 2013, at http://www.psmag.com/politics-and-law/why-even-your-best-arguments-never-work-64910, accessed 27 December 2015.

Defusing a Hostile Audience, Westside Toastmasters.com (see previous reference)

Drew Westen, “What Happened to Obama?” New York Times, August 6, 2011, at http://www.nytimes.com/2011/08/07/opinion/sunday/what-happened-to-obamas-passion.html, accessed 27 December 2015.

John Tierney, “Social Scientist Sees Bias Within,” New York Times, Feb. 7, 2011, at http://www.nytimes.com/2011/02/08/science/08tier.html, accessed 27 December 2015.

Deborah Tannen, The Argument Culture:Moving from Debate to Dialogue, pp. 3-26.

George Lakoff, pp. 170-174, The Political Mind.

Frank Luntz, “Introduction” and “Appendix B” from The Words That Work.

Frank Luntz, “The Best & Worst Language of 2004: Key Debate Phrases,” Luntz Research Company, Alexandria, Va.

Shaila Dewan and Robbie Brown, “A Psychologist Helps Repackage Democrats’ Message,” New York Times, Oct. 30, 2008, at http://www.nytimes.com/2008/10/30/us/politics/30message.html?login=email&pagewanted=print, accessed 27 December 2015..


Matt Bai, “The Framing Wars,” The New York Times, July 17, 2005, at http://www.nytimes.com/2005/07/17/magazine/the-framing-wars.html, accessed 27 December 2015.

Susan B. Anthony, “On Woman’s Right to Suffrage,” World’s Greatest Speeches, pp. 321-322. Available at http://www.thelizlibrary.org/undelete/library/library00311.html, accessed 27 December 2015.

Sun Yat-Sen, “National Morale and World Tranquility,” World’s Greatest Speeches, pp. 399-401.

Al Smith, “Religious Prejudice and Politics,” World’s Greatest Speeches, pp. 408-410.

De Valera, “Ireland Among the Nations,” World’s Greatest Speeches, pp. 466-468. Available at http://www.greatspeeches.net/2013/04/eamon-de-valera-among-nations.html, accessed 27 December 2015.

Eleanor Roosevelt, “The UN as a Bridge,” World’s Greatest Speeches, pp. 640-641. Available on YouTube at https://www.youtube.com/watch?v=2rDoS7XErcw, accessed 27 December 2015.

Charles William Eliot, “Harvard and Yale,” World’s Greatest Speeches, pp. 700-702.

Malcolm X, “The Ballot or the Bullet.” Available on You Tube at https://www.youtube.com/watch?v=7oVW3HfzXkg, accessed 27 December 2015.

Mario Cuomo, Keynote, ’84 Convention, World’s Greatest Speeches, pp. 866-873. Available in video form at http://www.americanrhetoric.com/speeches/mariocuomo1984dnc.htm, accessed 27 December 2015.

Aung San Suu Kyi, Keynote Address, Forum on Women, World’s Greatest Speeches, pp. 898-902. Available at http://gos.sbc.edu/k/kyi.html, accessed 27 December 2015.

Week 10: Thinking on your Feet – Handling Questions and Answers

Carole Howard, “When a Reporter Calls,” Communicating in Business Today, pp. 614-617.

Joan Detz, “Special Occasion Speeches,” in How to Write & Give Speeches, pp. 85-111.

Colbert Report: Robert Reich, Oct. 11, 2010

Ben Bernanke on 60 Minutes, 12/5/2010 PART I, accessible at http://www.cbsnews.com/news/fed-chairman-ben-bernankes-take-on-the-economy/, accessed 27 December 2015.

Ben Bernanke on 60 Minutes, 12/5/10 PART II, at http://www.cbsnews.com/videos/fed-chairman-bernanke-on-the-economy/, accessed 27 December 2015.

Fox TV Interview with Reza Aslan, at http://www.buzzfeed.com/andrewkaczynski/is-this-the-most-embarrassing-interview-fox-news-has-ever-do#.hhEEnZOQea, accessed 27 December 2015.

Bush Sr. and Clinton Answer the Same Question, at https://www.youtube.com/watch?v=7ffbFvKlWqE, accessed 27 December 2015.

Week 11: Dealing with the Media

David Gergen, “Notes on Press Relations from David Gergen.”

Mimi Goss, “News Conferences & Interviews: Basic Precepts.”

Mimi Goss, “Checklist for Developing a Media Plan.”

The Ruckus Society, “The Ruckus Society Media Manual.”


Roger Ailes, You Are the Message, pp. 185-202.

Week 12: Vision and Values: Brevity, Levity, Clarity, Charity

Joan Detz, “Chapter 7 – Style,” pp.71-76, “Chapter 8 – Humor,” pp. 77-84 and “Appendix,” pp. 179-191 from How to Give a Speech.

JK Rowling Harvard Commencement Speech, at https://www.youtube.com/watch?v=nkREt4ZB-ck, accessed 27 December 2015.

JK Rowling Commencement Speech – Part 2, at https://www.youtube.com/watch?v=j2ev7ym_tfQ, accessed 27 December 2015.

JK Rowling Commencement Speech – Part 3, at https://www.youtube.com/watch?v=cElk8cQk2VY, accessed 27 December 2015.

George Saunders Commencement Speech, at http://www.wnyc.org/story/george-saunderss-advice-graduates/, accessed 27 December 2015.

David Foster Wallace, “This Is Water” at https://www.youtube.com/watch?v=8CrOL-ydFMI, accessed 27 December 2015.

Obama Victory Speech, at https://www.youtube.com/watch?v=jJfGx4G8tjo, accessed 27 December 2015.

Week 13: Crisis Communication

Ted Sorensen, Counselor: A Life at the Edge of History, pp. 292-300.

Marie Danziger, “Crisis Communication: 6 Steps.”

“How to Keep a Crisis from Happening,” A Newsletter from Harvard Business School Publishing. At https://hbr.org/product/how-to-keep-a-crisis-from-happening/an/U0012C-PDF-ENG, accessed 27 December 2015.

John Schwartz, “The Truth Hurts: Efforts to Calm The Nation’s Fears Spin Out of Control,” New York Times, October 28, 2001. At http://www.nytimes.com/2001/10/28/weekinreview/the-truth-hurts-efforts-to-calm-the-nation-s-fears-spin-out-of-control.html?pagewanted=all, accessed 27 December 2015.

Vincent T. Covello, “77 Questions Commonly Asked by Journalists during a Crisis,” Keeping Your Head in a Crisis, ASTHOP, 2002.

Vincent T. Covello, “Lessons Learned From the Front Lines of Risk and Crisis Communication,” from a speech at the U.S. Conference of Mayors, 10/24/2001.

“How to Apologize,” CBC Sunday, Allan Bonner. At https://www.youtube.com/watch?v=-KbriUDZhkw&feature=related, accessed 27 December 2015.

Tiger Woods Apology, at https://www.youtube.com/watch?v=w0m87G2FzWA, accessed 27 December 2015.

Eliot Spitzer Resignation Speech, at https://www.youtube.com/watch?v=F_zak5Jurf8, accessed 27 December 2015.

Ronald Reagan: The Challenger Tragedy, at https://www.youtube.com/watch?v=gEjXjfxoNXM, accessed 27 December 2015.

George W. Bush speech night of 9/11, 2001, at https://www.youtube.com/watch?v=XbqCquDl4k4, accessed 27 December 2015.

George W. Bush’s second 9/11 Speech at Barksdale Airforce Base, at https://www.youtube.com/watch?v=bwgqmaeV7o0, accessed 27 December 2015.

JFK’s Cuban Missile Crisis Address, at http://www.americanrhetoric.com/speeches/jfkcubanmissilecrisis.html, accessed 27 December 2015.

Week 14: Ceremonial Speeches

JFK, Tribute to Robert Frost, World’s Greatest Speeches, pp. 748-750. Audio accessible at http://www.jfklibrary.org/Asset-Viewer/Archives/JFKWHA-076-002.aspx, accessed 27 December 2015.

Cyrus M. Copeland, “Death, Be Not Ponderous,” New York Times, October 21, 2004, at http://www.nytimes.com/2004/10/31/weekinreview/death-be-not-ponderous.html, accessed 27 December 2015.

Bruce Feiler, “The Art of the Wedding Toast,” New York Times, June 15, 2012, at http://www.nytimes.com/2012/06/17/fashion/the-art-of-the-wedding-toast.html, accessed 27 December 2015.

Earl of Spencer, Tribute to Diana, at https://www.youtube.com/watch?v=NOtDI_coe2g, accessed 27 December 2015.

Obama’s Eulogy for Ted Kennedy, at https://www.youtube.com/watch?v=xK5-uJc3EnY, accessed 27 December 2015.

Ted Kennedy Jr’s Eulogy for His Father, at https://www.youtube.com/watch?v=m86jKLjV7-I, accessed 27 December 2015.

Tim Russert Memorial Service, at http://www.nbcnews.com/id/25174922/ns/meet_the_press_online_at_msnbc-remembering_tim_russert/, accessed 27 December 2015.

Rosa Parks Funeral Service (Bill Clinton is at 1:26, Obama is at 2:35, Hillary is at 2:43), at http://www.c-span.org/video/?189704-1/rosa-parks-funeral-service, accessed 27 December 2015.


Mark Anthony (Shakespeare), Oration on the Dead Body of Julius Caesar, World’s Greatest Speeches, pp. 58-62.

Winston Churchill, “Their Finest Hour,” World’s Greatest Speeches, pp. 439-446.

Jawaharlal Nehru, “A Glory Has Departed” (Gandhi eulogy), World’s Greatest Speeches, pp. 619-620.

Mark Twain, “New England Weather,” World’s Greatest Speeches, pp. 693-696.

Frederick Douglass, Oration in Memory of Abraham Lincoln, World’s Greatest Speeches, pp. 808-814.

Page created by: Ian Clark, last updated 27 December 2015.