… a core concept in Communication Skills and Atlas 109

repetitionConcept description

Gary Orren identifies repetition as one of the logos (logical argument) persuasion principles. defines repetition as “a literary device that repeats the same words or phrases a few times to make an idea clearer” and lists 11 different types of repetition (see, accessed 22 January 2016).

Repetition is a classic rhetorical technique and there are innumerable sources of advice on when and how to use it in speeches and presentations. Examples include:

The Accidental Communicator, The Power Of Using Repetition And Triggers In Your Next Speech, at, accessed 22 January 2016., Repetition and Parallelism, at, accessed 22 January 2016.

Andrew Dlugan, Parallelism 101: Add Clarity and Balance to Your Speeches, at, accessed 22 January 2016., The Echo Technique in Presentations, at, accessed 22 January 2016.


Gary Orren, PowerPoint presentation in 2005 to the Mortgage Bankers Association, Persuasion: The Science and Art of Effective Communication, accessed 17 January 2016.

Normed topic and synthetic course with which the concept is primarily associated

This concept is primarily associated with the core normed topic Practices of Persuasion and is included in the synthetic course outline Atlas109 Leadership and Communication Skills.

Page created by: Ian Clark, last modified on 12 February 2016.

Image: John W Richardson, Personal Success Today, at, accessed 22 January 2016.