Public Opinion Research
Treasury Board of Canada (reference below) defines public opinion research as “the planned, one-way systematic collection of opinion-based information from the public, private individuals, and representatives of businesses or other entities.”
Treasury Board goes on to say that public opinion research “uses quantitative or qualitative methods and techniques to provide insight and support decision making” including collection techniques such as:
- online research panels
- virtual or in-person focus groups or mini-groups
- in-depth or intercept interviews
- telephone, mail, online or electronic surveys
- surveys that use other means
Atlas topic, subject, and course
Treasury Board of Canada (2016), Defining public opinion research, at https://www.canada.ca/en/treasury-board-secretariat/services/government-communications/public-opinion-research-government.html, accessed 24 September 2017.
Page created by: Ian Clark, last modified 24 September 2017.
Image: nrg Research Group, at https://twitter.com/nrgresearchgrp, accessed 24 September 2017.