… a core concept in Communication Skills and Atlas 109

Concept description

Merriam-Webster defines persuasion as “the act of causing people to do or believe in something.”


Merriam-Webster at, accessed 17 January 2016.

Normed topic and synthetic course with which the concept is primarily associated

This concept is primarily associated with the core normed topic Practices of Persuasion and is included in the synthetic course outline Atlas109 Leadership and Communication Skills.

Page created by: Ian Clark, last modified on 4 August 2022.

Image:, at, accessed 17 January 2016.