Gary Orren identifies the use of humour as one of the ethos (characteristics of the messenger) persuasion principles.
Orren suggests that humour evokes:
- The Reciprocity principle
- The Liking principle
He says that humor which is self-deprecating, self-mocking, self-parody is effective because of the link to reciprocation, concession, and vulnerability.
Marty Brounstein and Malcolm Kushner, How to Use Humor in Your Presentation, at http://www.dummies.com/how-to/content/how-to-use-humor-in-your-presentation.html, accessed 23 January 2016.
Simply Speaking, How to Use Humor in Your Presentations, at http://www.simplyspeakinginc.com/humor-in-presentations.htm, accessed 23 January 2016.
Rana Sinha, Presentations Skills – Do’s and Dont’s of Using Humour in Presentations and Speeches, at http://www.dot-connect.com/Presentation_skills_Dos_and_Donts_of_using_Humour_in_presentations_and_speeches.html, accessed 23 January 2016.
Gary Orren, PowerPoint presentation in 2005 to the Mortgage Bankers Association, Persuasion: The Science and Art of Effective Communication, accessed 17 January 2016.
Normed topic and synthetic course with which the concept is primarily associated
Page created by: Ian Clark, last modified on 12 February 2016.
Image: Presentation Process, at http://www.presentation-process.com/presentation-sample.html#.VqRCJ-T2bRY, accessed 23 January 2016.