… a core concept in Communication Skills and Atlas 109

PleaseLaugh2Concept description

Gary Orren identifies the use of humour as one of the ethos (characteristics of the messenger) persuasion principles.

Orren suggests that humour evokes:

  • The Reciprocity principle
  • The Liking principle
  • Interestingness

He says that humor which is self-deprecating, self-mocking, self-parody is effective because of the link to reciprocation, concession, and vulnerability.


Marty Brounstein and Malcolm Kushner, How to Use Humor in Your Presentation, at, accessed 23 January 2016.

Simply Speaking, How to Use Humor in Your Presentations, at, accessed 23 January 2016.

Rana Sinha, Presentations Skills – Do’s and Dont’s of Using Humour in Presentations and Speeches, at, accessed 23 January 2016.


Gary Orren, PowerPoint presentation in 2005 to the Mortgage Bankers Association, Persuasion: The Science and Art of Effective Communication, accessed 17 January 2016.

Normed topic and synthetic course with which the concept is primarily associated

This concept is primarily associated with the core normed topic Practices of Persuasion and is included in the synthetic course outline Atlas109 Leadership and Communication Skills.

Page created by: Ian Clark, last modified on 12 February 2016.

Image: Presentation Process, at, accessed 23 January 2016.