… a core concept in in Implementation and Delivery and Atlas107

Concept description

The Encylopedia Britannica (reference below) defines homophily as “love of sameness” and “a sociological theory that similar individuals will move toward each other and act in a similar manner.”

It goes on to say:

“Coined in 1954 by social scientists Paul Lazarsfeld and Robert Merton, the idea of homophily has been expanded by evolving media technologies, enabling demographically or politically similar individuals to seek out news sources that agree with their preconceived views. But homophily also describes the likelihood that users will thus exclude news sources that challenge or disagree with those pre-existing views. News aggregators can create hyper homophily by allowing an end user to maximize exposure to agreeable news while minimizing exposure to new and conflicting information and create an “echo-chamber effect” of personal information feedback.”

See also the Wikipedia entry at https://en.wikipedia.org/wiki/Homophily.


Encyclopedia Britannica (2017), News aggregator, at https://www.britannica.com/topic/news-aggregator#ref1235364, accessed 31 December 2017.

Atlas topic, subject, and course

Consulting and Communicating on Policy (core topic) in Implementation and Delivery and Atlas107.

Page created by: Ian Clark, last modified on 31 December 2017.

Image: Alastair Ferrans, The Offline Echo Chamber, at https://www.linkedin.com/pulse/offline-echo-chamber-alastair-ferrans/, accessed 31 December 2017.