Counter-intuitive Sources and Arguments

… a core concept in Communication Skills and Atlas 109

Counter-intuitiveConcept description

Gary Orren identifies the use of counter-intuitive sources and arguments as one of the logos (logical argument) persuasion principles.

Orren suggests that novel, fresh, surprising information may be necessary to cause people to modify their predispositions and beliefs.


Garr Reynolds, Start your presentation with PUNCH, at, accessed 23 January 2016.


Gary Orren, PowerPoint presentation in 2005 to the Mortgage Bankers Association, Persuasion: The Science and Art of Effective Communication, accessed 17 January 2016.

Normed topic and synthetic course with which the concept is primarily associated

This concept is primarily associated with the core normed topic Practices of Persuasion and is included in the synthetic course outline Atlas109 Leadership and Communication Skills.

Page created by: Ian Clark, last modified on 12 February 2016.

Image:, at, accessed 21 January 2016.