Analogies and Metaphors

… a core concept in Communication Skills and Atlas 109

Concept description

Gary Orren identifies analogies and metaphors as one of the logos (cogent argument) persuasion principles.


There are many advice books and entries on the internet on how to use analogies and metaphors effectively in presentations and public speaking, including the book above and blog posts such as:

Marie Danziger, Some Rhetorical Uses of Metaphor, Harvard Kennedy School, at, accessed 17 January 2016.

Peter Jeff, How to Make Metaphorical Magic in Your Speech, at, accessed 17 January 2016.

Henneke, How to Use the Persuasive Power of Metaphors, at, accessed 17 January 2016.

Anne Miller, Dazzling Speech Openers, at, accessed 17 January 2016.

Keith Davis, A spash of colour, at, accessed 17 January 2016.


Gary Orren, PowerPoint presentation in 2005 to the Mortgage Bankers Association, Persuasion: The Science and Art of Effective Communication, accessed 17 January 2016.

Normed topic and synthetic course with which the concept is primarily associated

This concept is primarily associated with the core normed topic Practices of Persuasion and is included in the synthetic course outline Atlas109 Leadership and Communication Skills.

Page created by: Ian Clark, last modified on 12 February 2016.

Image: Book cover for Metaphors & Analogies: Power Tools for Teaching Any Subject, at, accessed 24 January 2016.