Active Audience

… a core concept in Communication Skills and Atlas 109

engageConcept description

Gary Orren identifies an active as opposed to passive audience as one of the pathos (characteristics of audience) persuasion principles.

Orren notes that that and active audience supports the Consistency and Commitment principle and the presenter should try to capture attention and not just engage the mind.


Lisa B Marshall, How to Engage Your Audience, at, accessed 23 January 2016.

Ginger Public Speaking, The best way to engage your audience, at, accessed 23 January 2016.

Darlene Price, Presentation Tips: 8 Ways to Captivate and Engage Your Audience, at, accessed 23 January 2016.


Gary Orren, PowerPoint presentation in 2005 to the Mortgage Bankers Association, Persuasion: The Science and Art of Effective Communication, accessed 17 January 2016.

Normed topic and synthetic course with which the concept is primarily associated

This concept is primarily associated with the core normed topic Practices of Persuasion and is included in the synthetic course outline Atlas109 Leadership and Communication Skills.

Page created by: Ian Clark, last modified on 24 January 2016.

Image: SocialSteve’s Blog, at, accessed 12 February 2016.