Quiz 1007.08 – Communications Planning

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CCQ1007.08.01. Among the statements a-d pertaining to the crucial role of communication choose the one that is invalid or choose e if all are reasonably valid.

a. To maintain the integrity of an evidence-based approach to policy analysis, it is crucial to distinguish the objective function of policy design from the subjective function of policy communication.

b. Policy is inseparable from communication, which is the lubricant for every phase of the cycle.

c. Public policy is not only made; it is sold, and sold to a large number of disparate and different audiences.

d. Complementing the logic of arguments is the art of issue framing, a deliberate technique for depicting a policy issue in understandable terms.

e. All of a-d are reasonably valid.

CCQ1007.08.02. Among the statements a-d pertaining to a communications plan choose the one that is invalid or choose e if all are reasonably valid.

a. A communications plan sets out a strategy for announcing a proposed initiative.

b. A communications plan should include an analysis of the environment in which the proposed announcement would be made, including reference to available public opinion research and analysis of the views and positions of stakeholders, provincial-territorial governments and media on the issue addressed.

c. A communications plan should include an explanation of the anticipated profile, scope and reach of the announcement (e.g., local, regional, national) and should set out any outreach to media and stakeholders, and any events that are planned to take place in conjunction with the announcement.

d. A communications plan should describe the risks and opportunities of the communications strategy.

e. All of a-d are reasonably valid.

CCQ1007.08.03. Among the statements a-d pertaining to public opinion research choose the one that is invalid or choose e if all are reasonably valid.

a. Public opinion research is the planned, one-way systematic collection of opinion-based information from the public, private individuals, and representatives of businesses or other entities.

b. Although once fashionable, public opinion research is now a discredited practice that is rarely used by Canadian governments.

c. Public opinion research uses quantitative or qualitative methods and techniques to provide insight and support decision making.

d. Public opinion research can use collection techniques such as online research panels, virtual or in-person focus groups or mini-groups, in-depth or intercept interviews, and telephone, mail, online, or electronic surveys.

e. All of a-d are reasonably valid.

CCQ1007.08.04. Among the statements a-d pertaining to types of attitude change choose the one that is invalid or choose e if all are reasonably valid.

a. The goal of persuasion should always be to convert the listener to your view.

b. One must ask what degree of attitude change is most appropriate for the particular persuasion situation, and should have a strategic objective clearly in mind.

c. Conversion is changing on opposing view to your view.

d. De-activation is changing an opposing view to not sure.

e. All of a-d are reasonably valid.

CCQ1007.08.05. Among the statements a-d pertaining to Paul Thomas on political staff and communications choose the one that is invalid or choose e if all are reasonably valid.

a. The Prime Minister’s Office of the day welcomed Paul Thomas’s study on communications at the centre of government, undertaken at the request of a Commissioner appointed by the Prime Minister to head the Inquiry into Certain Allegations Respecting Business and Financial Dealings Between Karlheinz Schreiber and the Right Honourable Brian Mulroney.

b. Thomas concluded that the “accountability industry” sent a very clear message to the public service: do not screw up, and be prepared to pay a serious price when abuses or blunders are uncovered.

c. Thomas concluded that the accounting officer model for deputy ministers, adopted without any formal modification to the constitutional conventions of ministerial responsibility, has resulted in ambiguity about where ministerial responsibility ends and administrative accountability begins and has led to concern within the public service that blame shifting will occur when something goes wrong and that individual public servants will be named and blamed in the parliamentary process and in the media.

d. Thomas worried that the clerk of the privy council and the roster of deputy ministerial level appointees could begin to see themselves less as semi-independent professional partners with political leaders engaged in the co-production of good government, and more as fixers who help their political masters manage agendas and fix political problems – including communications activities intended to present the government’s performance in the best possible light.

e. All of a-d are reasonably valid.

CCQ1007.08.06. Among the statements a-d pertaining to open government choose the one that is invalid or choose e if all are reasonably valid.

a. Open government is the opening up of government processes, proceedings, documents and data for public scrutiny and involvement.

b. An open government initiative might include giving citizen more opportunities to weigh-in on government decision-making.

c. An open government initiative might include sharing government data online so everyone can help solve problems that affect citizens every day.

d. Few jurisdictions within the OECD – national, subnational, or even municipal – have undertaken any form of open government initiative.

e. All of a-d are reasonably valid.

CCQ1007.08.07. Among the statements a-d pertaining to Aristotle’s 3 rhetorical appeals choose the one that is invalid or choose e if all are reasonably valid.

a. Logos, ethos and pathos are the three rhetorical appeals.

b. Logos refers to creating a logical argument, and one of the principles is simplicity.

c. Ethos refers to the emotional connection to the audience and one of the principles is knowing the context.

d. Pathos includes the ability to share your own feelings and reactions, and one of the techniques is to be personal.

e. All of a-d are reasonably valid.

CCQ1007.08.08. Among the statements a-d pertaining to Orren’s 20 principles of persuasion choose the one that is invalid or choose e if all are reasonably valid.

a. The 20 principles of persuasion have been developed by Gary Orren, a professor at the Harvard Kennedy School.

b. The principles can be organized under Aristotle’s categories of logos, ethos, and pathos.

c. Principles under the logos heading include Simplicity/Clarity, Analogies/Metaphors, Storytelling, and Repetition.

d. Principles under the ethos heading include Authority/Credibility, Reciprocation, and Humour.

e. All of a-d are reasonably valid.

CCQ1007.08.09. Among the statements a-d pertaining to the term reciprocity choose the one that is invalid or choose e if all are reasonably valid.

a. People are more likely to say yes to those who they owe.

b. We are more likely to persuade someone if we have given them something – when we make a concession.

c. There are substantive and stylistic concessions and one of the easiest concessions to make is respectful listening.

d. An effective way to reciprocate in listening is to use language that is equivocal and doubtful.

e. All of a-d are reasonably valid.

CCQ1007.08.10. Among the statements a-d pertaining to storytelling choose the one that is invalid or choose e if all are reasonably valid.

a. Stories are used extensively in religious texts and lead to higher retention by listeners because they represent an intrinsic reality and thus have credibility.

b. Stories tend to follow a universal structure, described by German novelist Gustav Freytag as a pyramid with seven elements.

c. At the dénouement any remaining secrets, questions or mysteries which remain after the resolution are solved by the characters or explained by the author.

d. The story structure is less useful for short presentations than for long presentations.

e. All of a-d are reasonably valid.

Page created by: Ian Clark, last modified on 2 November 2017.

Image: Pinterest.com, Work Objectives, at https://www.pinterest.com/explore/work-objectives/, accessed 23 March 2017.