Lede and Subhead

… a core concept in Communication Skills and Atlas 109

Concept description

A lede, or lead paragraph in literature is the opening paragraph of an article, essay, news story or book chapter; the subhead (also known as subheader, standfirst, rider, kicker, bankhead) in journalism is an introductory or summary line or brief paragraph, located immediately below the headline, and typographically distinct from the body of the article.

Source

Drawn from Wikipedia, at https://en.wikipedia.org/wiki/Lead_paragraph, accessed 25 January 2016.

Page created by: Ian Clark, last updated 1 April 2016.

Image: Le Café Witteveen, at https://cafewitteveen.wordpress.com/2011/04/14/la-times-header-and-subheader-get-something-right/, accessed 25 January 2016.