Knowing the Context
… a core concept in Communication Skills
Gary Orren uses the term agora (meeting place) to capture the need to understand the context for persuasion including questions of setting, channels, rules, and timing.
Understanding the context has arguably become more important as technology and social media have change the way people consume information and communicate.
Boundless.com, Situational and Environmental Context, at https://www.boundless.com/communications/textbooks/boundless-communications-textbook/introduction-to-public-speaking-1/elements-of-speech-communication-21/situational-and-environmental-context-103-4186/, accessed 23 January 2016.
Saylor.org, Speaking Contexts That Affect Delivery, at https://saylordotorg.github.io/text_stand-up-speak-out-the-practice-and-ethics-of-public-speaking/s17-02-speaking-contexts-that-affect-.html, accessed 23 January 2016.
Gary Orren, PowerPoint presentation in 2005 to the Mortgage Bankers Association, Persuasion: The Science and Art of Effective Communication, accessed 17 January 2016.
Normed topic and synthetic course with which the concept is primarily associated
Page created by: Ian Clark, last modified on 12 February 2016.
Image: Rocky Mountain Community Church, at http://www.rockymountaincc.com/?sermons-category=context-is-everything, accessed 23 January 2016.